Hey Internet! I’m Hairuo (Roo for short).
I’m a Product Designer who enjoys solving problems through design.

I bring creativity, tech, and human experience together to craft designs that feel intuitive and impactful.

03

Work Experience

03

Work Experience

03

Work Experience

JAN, 2025 - CURRENT

Design Intern, Geotab

Currently enhancing Geotab’s ecosystem by designing end-to-end experiences that make fleet management more intuitive. I’m streamlining onboarding, partner tools, self-serve support, and admin workflows — helping both new and experienced users navigate complex telematics with ease. These improvements are driving higher usability and engagement across the platform.

JAN, 2025 - CURRENT

Design Intern, Geotab

Currently enhancing Geotab’s ecosystem by designing end-to-end experiences that make fleet management more intuitive. I’m streamlining onboarding, partner tools, self-serve support, and admin workflows — helping both new and experienced users navigate complex telematics with ease. These improvements are driving higher usability and engagement across the platform.

JAN, 2025 - CURRENT

Design Intern, Geotab

Currently enhancing Geotab’s ecosystem by designing end-to-end experiences that make fleet management more intuitive. I’m streamlining onboarding, partner tools, self-serve support, and admin workflows — helping both new and experienced users navigate complex telematics with ease. These improvements are driving higher usability and engagement across the platform.

JAN, 2025 - APR, 2025

UI/UX Design Intern, Intelligent Innovations Lab

As a UI/UX Designer at Intelligent Innovations Lab, I developed cohesive design systems that reinforced brand consistency and streamlined development workflows across digital platforms. I facilitated stakeholder workshops to gather insights and validate design decisions, ensuring solutions aligned with both user needs and business objectives. Collaborating closely with development teams, I integrated design systems that enabled the seamless implementation of UI components, enhancing both usability and efficiency.

JAN, 2025 - APR, 2025

UI/UX Design Intern, Intelligent Innovations Lab

As a UI/UX Designer at Intelligent Innovations Lab, I developed cohesive design systems that reinforced brand consistency and streamlined development workflows across digital platforms. I facilitated stakeholder workshops to gather insights and validate design decisions, ensuring solutions aligned with both user needs and business objectives. Collaborating closely with development teams, I integrated design systems that enabled the seamless implementation of UI components, enhancing both usability and efficiency.

JAN, 2025 - APR, 2025

UI/UX Design Intern, Intelligent Innovations Lab

As a UI/UX Designer at Intelligent Innovations Lab, I developed cohesive design systems that reinforced brand consistency and streamlined development workflows across digital platforms. I facilitated stakeholder workshops to gather insights and validate design decisions, ensuring solutions aligned with both user needs and business objectives. Collaborating closely with development teams, I integrated design systems that enabled the seamless implementation of UI components, enhancing both usability and efficiency.

FEB, 2022 - JAN, 2025

Design & Communications Assistant, Public Services and Procurement Canada

As a Design & Communications Assistant at Public Services and Procurement Canada, I supported the development and execution of various communication strategies, creating visually compelling materials that aligned with departmental messaging. I collaborated closely with team members to design digital and print assets, ensuring consistency and clarity across internal and external communications. My role involved coordinating design projects like websites, videos and graphics, implementing brand guidelines, and contributing creative solutions to effectively engage and inform diverse audiences.

FEB, 2022 - JAN, 2025

Design & Communications Assistant, Public Services and Procurement Canada

As a Design & Communications Assistant at Public Services and Procurement Canada, I supported the development and execution of various communication strategies, creating visually compelling materials that aligned with departmental messaging. I collaborated closely with team members to design digital and print assets, ensuring consistency and clarity across internal and external communications. My role involved coordinating design projects like websites, videos and graphics, implementing brand guidelines, and contributing creative solutions to effectively engage and inform diverse audiences.

FEB, 2022 - JAN, 2025

Design & Communications Assistant, Public Services and Procurement Canada

As a Design & Communications Assistant at Public Services and Procurement Canada, I supported the development and execution of various communication strategies, creating visually compelling materials that aligned with departmental messaging. I collaborated closely with team members to design digital and print assets, ensuring consistency and clarity across internal and external communications. My role involved coordinating design projects like websites, videos and graphics, implementing brand guidelines, and contributing creative solutions to effectively engage and inform diverse audiences.

SEP, 2023 - CURRENT

Design Lead, cuHacking

As the design lead at cuHacking, I spearheaded the creative direction for our hackathon events, ensuring a cohesive and engaging user experience for participants. I managed a team of designers, setting clear project goals, maintaining brand consistency, and guiding the team through various design phases. My role included overseeing the creation of digital assets, onboarding new designers, and fostering an environment that encouraged innovation and effective problem-solving, all while aligning our design efforts with cuHacking’s mission and objectives.

SEP, 2023 - CURRENT

Design Lead, cuHacking

As the design lead at cuHacking, I spearheaded the creative direction for our hackathon events, ensuring a cohesive and engaging user experience for participants. I managed a team of designers, setting clear project goals, maintaining brand consistency, and guiding the team through various design phases. My role included overseeing the creation of digital assets, onboarding new designers, and fostering an environment that encouraged innovation and effective problem-solving, all while aligning our design efforts with cuHacking’s mission and objectives.

SEP, 2023 - CURRENT

Design Lead, cuHacking

As the design lead at cuHacking, I spearheaded the creative direction for our hackathon events, ensuring a cohesive and engaging user experience for participants. I managed a team of designers, setting clear project goals, maintaining brand consistency, and guiding the team through various design phases. My role included overseeing the creation of digital assets, onboarding new designers, and fostering an environment that encouraged innovation and effective problem-solving, all while aligning our design efforts with cuHacking’s mission and objectives.

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