Digital bridge connecting global audiences to Indigenous artisans through storytelling and craft.
2025
CONTEXT
In an increasingly digital world, traditional crafts and Indigenous artistry risk fading into obscurity.
Woven is a response to the challenge:
" How might we leverage technology to bridge the gap between global artists and their audience? "
Recognized for its impact and innovation, Woven earned 3rd place in the UX Laurier designathon 2025, where 50 teams competed over 36 hours, standing out as a meaningful solution to preserving Indigenous craftsmanship in the digital age.
PROBLEM
How might we use technology to amplify the voices of global artisans and foster meaningful cultural exchange?
Despite globalization and digital commerce, Indigenous artisans often face numerous challenges.
GOALS
Non-Profit Marketplace
Create a platform that operates without profit motives, ensuring fair compensation, visibility, and autonomy for Indigenous artisans.
Mutual Cultural Exchange
Foster a respectful, two-way relationship where audiences engage with artists not just as consumers, but as learners and supporters of living traditions.
Education over Appropriation
Embed storytelling and cultural context throughout the platform to combat appropriation and promote understanding, appreciation, and ethical engagement.
RESEARCH
Understanding the needs of Indigenous artisans through stories, data, and existing gaps.
Through interviews, desk research, and market analysis, we validated the need for a culturally sensitive, artist-first platform.
Interview with an Indigenous Craftsperson
We interviewed Mel, an Indigenous craftsperson, whose insights on cultural ownership and visibility provided a deeper understanding of the challenges artists face. They taught us the tradition of gift giving culture as well as art as a form of healing in the indigenous communities. Mel also highlighted the importance of protecting cultural narratives and ensuring that artists retain control over how their work is shared and sold.
Desk Research on the History and Current State of Indigenous Arts
Our desk research explored the rich history of Indigenous arts and crafts, emphasizing their cultural significance. We also examined how global markets impact Indigenous artists, revealing issues of misrepresentation and economic challenges in today's digital marketplace.
Market Analysis of Existing Platforms
We analyzed platforms, noting how they often fail to support Indigenous artists’ cultural context or provide fair compensation. These platforms also make it difficult for artisans to stand out due to market saturation and high fees.
SOLUTION
Reimagining a digital platform where storytelling, commerce, and culture intersect.
Upload Art to a Non-Profit Marketplace
Upload Artwork
Select and upload images of the craft piece with basic photo editing tools for clarity and accuracy.
Add Cultural Context
Include written or voice-to-text descriptions to explain the story, symbolism, and cultural significance behind the piece.
Customize Purchase Settings
Control who can purchase the item—automatic buy or require review of the buyer's profile.
Exchange Culture in the Community Feed
Hear Directly from Indigenous Voices
Listen to audio snippets, watch short videos, or read posts that share personal stories, creative processes, and cultural teachings.
Join Conversations
Participate in respectful discussions or Q&A sessions hosted by artists, elders, or cultural educators.
Engage with Indigenous Artists
Like, comment, or share posts to show support and build meaningful connections. Comments are moderated to maintain cultural respect.
Buy Artworks with Intention & Impact
Read Cultural Context
Before purchasing, users are encouraged to read or listen to the artist’s narrative to understand the piece’s cultural significance.
Choose Purchase Option
Select a one-time purchase or pay-it-forward option that includes a built-in donation to support the artist or their community.
Track your Impact
After purchase, review your contributions to the indigenous community.
NEXT
Reimagining a digital platform where storytelling, commerce, and culture intersect.
LEARNINGS
Rigorous, community-informed research is foundational to ethical and impactful design.
Through interviews with Indigenous artists and deep secondary research, we learned that meaningful design starts by centering the voices of those most affected. This approach allowed us to shape solutions that were not only functional, but culturally respectful and relevant.
Personally, it was deeply fulfilling to work on a project where every design decision carried purpose. Designing with real social impact in mind reminded me why I pursued design in the first place—to create work that empowers, uplifts, and connects people meaningfully.