Hey there! I’m Hairuo Chen, but you can call me Roo. I’m a designer, creative thinker, and a curious soul based in Toronto. My work lives where user experience, storytelling, and visual delight come together.

Right now, I’m a Design Intern at Geotab, where I’m helping to shape digital tools that make smarter, data-driven decisions (pun totally intended). In the past, I’ve worked on projects ranging from internal employee portals for Public Services and Procurement Canada to web apps connecting clients, doctors, and pharmacies at the Intelligent Innovations Lab, blending practical design with user-centered functionality.

I'm studying Interactive Multimedia & Design at Carleton University, where I learned how to bring ideas to life through code, design, and way too many cups of coffee. Along the way, I’ve dabbled in photography, singing and songwriting, indie game development, new media art and illustration, because why limit creativity to just one medium?

I’m passionate about crafting experiences that feel intuitive, thoughtful, and just a little bit magical. Whether it’s simplifying complex systems or creating moments that make users smile, I aim to design work that truly connects.

When I’m not designing, you’ll find me wandering the city, thrifting, learning new creative skills, exploring the food scene, soaking up nature, hanging out with my furry best friends (Cookie and Mochi), curating pocket-sized playlists for my friends or exploring the world.

Right now, I’m a Design Intern at Geotab, where I’m helping to shape digital tools that make smarter, data-driven decisions (pun totally intended). In the past, I’ve worked on projects ranging from internal employee portals for Public Services and Procurement Canada to web apps connecting clients, doctors, and pharmacies at the Intelligent Innovations Lab, blending practical design with user-centered functionality.

I'm studying Interactive Multimedia & Design at Carleton University, where I learned how to bring ideas to life through code, design, and way too many cups of coffee. Along the way, I’ve dabbled in photography, singing and songwriting, indie game development, new media art and illustration, because why limit creativity to just one medium?

I’m passionate about crafting experiences that feel intuitive, thoughtful, and just a little bit magical. Whether it’s simplifying complex systems or creating moments that make users smile, I aim to design work that truly connects.

When I’m not designing, you’ll find me wandering the city, thrifting, learning new creative skills, exploring the food scene, soaking up nature, hanging out with my furry best friends (Cookie and Mochi), curating pocket-sized playlists for my friends or exploring the world.