My character design for a potential IÖGO mascot aligns with the brand’s playful, approachable identity. The cow-like figure, featuring a prominent maple leaf on its forehead, highlights the brand’s Canadian roots, which IÖGO emphasizes by using fresh Canadian milk in all its products. Its simplicity, friendly expression, and the spoon in hand tie back to IÖGO’s family-friendly appeal, especially their focus on fun, kid-friendly options like IÖGO nanö.